Holograms are now firmly established as a vital element in the protection of products and documents against counterfeiting. Their great popularity is because they are cost-effective, they are attractive and can be easily applied to most materials.

You will find them protecting products as commonplace as tea as well as the most expensive watches and fashion items. The currency or credit card you use to buy these goods will probably have a hologram. The trust you have in many household goods will be guaranteed by a hologram. The hologram is a mark of authenticity, of value and of protection.

The distinctive visual characteristics of holograms; the brilliant spectral colours, their movement as you rotate the hologram and the depth of the image are all designed to be clear signals of authenticity. No other print media can achieve these characteristics.

The attractive appearance of the hologram adds to its popularity. People look at and remember a hologram in a way they do not with print. This powerful attribute is useful for immediate recognition of documents like banknotes and ID documents but equally for differentiating product packaging.

In 1979 the technology to commercially manufacture holograms was pioneered by Steve McGrew; co-founder of Light Impressions. Since that time the company has continued to use its improving technology against the growing threats of product and document fraud.

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